2024 | Professional

MUSE Design Awards Gold Winner

Yanghe·Dunhuang Cultural Liquor

Entrant

Shanghai Brave Little Train Creative Consulting Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Dunhuang, a sacred place that gathers the essence of Eastern and Western cultures, witnessing the cultural confidence and glory of the Chinese nation. Yanghe · Dunhuang draws on the essence of Dunhuang culture, with a core positioning of the beauty of the world and the integration of cultures, showcasing the greatness of Dunhuang to the world, inviting the world to admire, and inspiring the world to look up to the East.

The bottle design showcases exquisite craftsmanship, incorporating wood carving and brick carving styles inspired by the culture of the Western Regions. It merges elements of Han culture, Roman culture, Indian Buddhism, and Islamic culture, portraying Dunhuang as a significant hub where Eastern and Western cultures historically intersected. The bottom of the bottle is plated with gold, symbolizing the vastness and mystery of the Dunhuang desert, as if inviting people to traverse time and experience firsthand the ancient and magical land.

Opening a bottle of Yanghe·Dunhuang Cultural Liquor is like opening a gateway to Dunhuang. Its aroma fills the air, as if narrating the profoundness of Dunhuang culture. Every drop of the liquor embodies the fusion and collision of Eastern and Western cultures, and every sip is a profound experience of Dunhuang culture.

Incorporating ambition, fostering enlightenment. Yanghe·Dunhuang embodies the spirit of continuous progress, inheriting and promoting Dunhuang culture, allowing it to shine even brighter in a new era. It enables the world to not only savor fine liquor but also experience the unique charm and profound influence of Dunhuang culture.

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