Asia Optcal V Shop

As an eyewear store brand under the Asia Glass brand that focuses on the mid to high end market, "V" store mainly targets mature and stable mid to high end customers, emphasizing the functionality of the glasses themselves. It focuses on quality, design, and service, with the goal of satisfying consumers who are more picky and pursue high taste.

The designer wants to present "V" in the purest way possible, which is the graphic power of "V" itself. He transformed the shape of V into an entrance device and a luminous display stand. As soon as a customer passes by, they can immediately associate it with a "V" store and have their own definition in their heart.

Place a huge champagne golden "V" - shaped device into the space and showcase the core elements of the store to the crowds in the simplest and most direct way possible. At the same time, the device itself serves as a component of the store's functional division, dividing the space into two areas: product display and mirror services.

At the same time, in order to echo the theme of "V", the "V" store has abandoned the conventional horizontal partition and adopted an inverted pyramid shaped acrylic lightbox as the glasses display rack. The inverted pyramid shaped pyramid can be seen as a combination of multiple V-shaped panels. This unique exhibition stand representing "V" has become the most eye-catching spatial symbol.