Guihuaxiang Brand Design

Guihuaxiang is a representative brand of traditional Northwest noodles in Zhongwei, Ningxia Autonomous Region, and the brand’s main product, the lentil noodles, is a provincial intangible cultural heritage. Guihuaxiang is a must-visit brand during traveling in Northwest China, and is an important cuisine card.

Through our design, the brand is endowed with a rich northwestern flavor.

The motifs of desert, parchment and camel, which represent the regional impression and humanistic care of Ningxia, were refined in the brand concept. Combined with the characteristics of the growing environment of lentil seeds, the brand possesses the same tenacity as the plant that grows savagely up from the desert, and the unique charm of the Northwest.

Extracting the Xixia script with northwest characteristics and combining it with the official script with a sense of history, the northwest people’s hard-working, plain and amiable wisdom of survival and the vastness of the region are integrated into the brand design, combining its grandeur, which is both powerful and flexible.

Backed by the impression of the northwest desert, through the collage style of northwest characteristic text, it outputs the mysterious, vast, passionate and heroic sense of history and humanity of the northwest.

The packaging box is made of biodegradable and recyclable straw. The handbag is made of environmentally friendly cork and can be recycled. Paper can be 100% naturally degraded in soil using tea original polymerization technology.