2024 | Professional

MUSE Design Awards Gold Winner

Spirits of Solar Terms

Entrant Company

Tianjin Creative Planet Network Technology Co., Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

Our packaging design is inspired by China's intangible cultural heritage, the 24 solar terms, and explores ancient mythology, geography, and flora from the "Classic of Mountains and Seas" (Shan Hai Jing). This exploration has led to four core concepts. The packaging design philosophy encompasses a distinctive cosmic perspective of the Spirits of Solar Terms universe from the vantage point of heaven and earth in a parallel world. It forms a worldview with mountains, rivers, and lakes as the framework, supported by the heavens, following the rhythm of the 24 solar terms. The design embraces the concept of providing a haven for the soul, allowing emotions to roam freely, indulging in the vastness of mountains and seas. It is guided by values that are both true and false, interwoven with the good and the bad, and characterized by unpredictability. These form the essence of the packaging design and result in a uniquely layered and richly textured design.

Through cleverly layered packaging design, we vividly interpret the four core concepts. The outer box symbolizes the universe, encompassing a myriad of elements; the middle box represents the heavens, earth, mountains, rivers and lakes, providing space for emotional exploration; the small box signifies the dwelling place of mystical creatures, where Spirit of Solar Terms frolic and appear amidst the peculiar stones, and the bottle body features Spirits of Solar Terms corresponding to each solar term. Each Spirit of Solar Terms possesses a unique appearance, personality, and divine responsibility, serving as a guardian for its associated solar term. The ink-inspired imagery on the small box, designed in an enchanting style that is both real and illusory, seamlessly integrates with the AI-generated representations of the Spirits of Solar Terms. This creates a visually transcendent and unique juxtaposition experience that spans time and space.

Credits

Shiyong Zhao
Jialei Li
Yingfang Zhu
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