The Priddy Family Foundation Freedom Theater

THG Creative collaborated with the National World War II Museum in New Orleans on the Freedom Theater, located in the Liberation Pavilion, a capstone experience designed to reflect on the meaning and cost of liberation. THG previously partnered with the museum on the Thea Award-winning Beyond All Boundaries and was tasked with creating a new, immersive show centered on Franklin D. Roosevelt’s Four Freedoms—Freedom of Speech, Worship, from Want, and from Fear—as well as the U.S.'s expanding post-WWII role.



The project posed unique challenges, requiring historical accuracy while maintaining emotional impact. Space constraints and audience flow were addressed by seating visitors on a 44-foot rotating turntable, split to accommodate two groups of 64. This allowed the 30-minute show to run three times per hour. An inflatable acoustic gasket and double-thick walls were designed to prevent sound bleed between the two audience groups.



The Freedom Theater makes extensive use of projection mapping, including artistically jagged projection surfaces representing the shattered state of the world leading up to World War II. Trusses supporting media monitors fly up and down during the show, and deck tracks allow three massive high-resolution LED screens to move forward and backwards in choreography with the production, conveying the effects and aftermath of the war and, at the climax of the show, forming pillars featuring the Four Freedoms. A faux flame created with water vapor and lighting effects represents the Torch of Freedom passed on from generation to generation. The original score, recorded by a live orchestra, enhances the immersive experience.



Altogether, this show tells the story of why World War II was fought and how this historical event continues to affect our world today. Guests emerge from the experience with the understanding that freedom is fragile, and that we all have a responsibility to protect it. Opening in late 2023, the Freedom Theater received sold-out audiences, highlighting its emotional and educational impact. THG Creative’s innovative approach and execution exemplify excellence, making the show a strong contender for a Muse Design Award.