2024 | Professional

MUSE Design Awards Gold Winner

Meet

Entrant Company

SAMEI INTERNATIONAL INVESTMENT GROUP LIMITED

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

Hong Kong SAR

Inspired by urban elements, Meet is designed for modern men and women. The packages are available in two colors, red for women and blue for men, which look so charming like flashing neon lights. The bottle is crafted from modernist electroplating coated glass which keeps a steady level of quality and gives it a stylish look. As shown in the label, a man and a woman are drawn in simple lines. Supported by the heat-sensitive technology, the ECG patterns just come out as temperature rises. This design undoubtedly enhances the interacting and interesting elements of the product, just like a man and a woman are meeting each other in city, which is quite appealing and memorable. Meet is not just a wine, but a string of new intercourse experience. On any occasion, it puts up a bridge for people. The designer portrays the male and female characters as a third person and gets the creative idea started, while user advances the story plot. The special creative idea and intercourse with user create a life story together that delivers a more abundant emotional expression. While enjoying the moment of meeting, we try to identify the close relation and sympathy of different personalities.

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