2020 | Professional

MUSE Design Awards Silver Winner

Chronograph

Entrant Company

Lilienthal Lifestyle GmbH

Category

Fashion Design - Watches

Client's Name

Country / Region

Germany

The Chronograph by Lilienthal Berlin embodies the different perceptions of velocity: No matter how fast the world is turning and things are changing: Knowing the passing of time is the key to serenity!

So the main idea behind the design is to visualize the dynamic and the complexity of urban life, but also to show how easy it is to have things under control when nothing distracts from the essential.

The slightly lowered chronograph displays clearly stand out, yet they harmoniously blend in the clean layout. The elevated rand of the dial adds a certain structure to the design, as well as the streamlined architecture of the case with the embedded crown. The rounded pushers underline the sportive appeal.

The typography on the dial is the one of Berlins street signs – a signature design feature of Lilienthal Berlin and also a subtle wink to the brands hometown. Not visible but tangible is the use if eco-friendly plant-tanned leather for the strap and the Made in Germany quality.

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