United States   |  2020

Kona Pink

Entrant Company

Liquified Creative

Category

Packaging Design

Client's Name

American Breast Cancer Foundation

Sub-Category

Non-Alcoholic Beverages

Kona Gold’s Hemp Energy Drink, Kona Pink, was designed by Liquified Creative in collaboration with Kona Gold Solutions and the American Breast Cancer Foundation. The overall design aimed to reflect both the unique Pink Grapefruit flavor of energy drink as well as the messaging and purpose of the initiative. Kona Gold timed the launch of Kona Pink to coincide with Breast Cancer Awareness month in October in order to have the most impact on raising awareness about breast cancer. A portion of all proceeds from each Pink Grapefruit case sold will go to the American Breast Cancer Foundation to help provide financial assistance for breast cancer screenings, education, and support services to individuals who are uninsured and underserved.

Credits

Creative Director/Liquified Creative
Shawn Noratel
American Breast Cancer Foundation
Kona Gold Solutions, Inc.
More Silver Winners
Packaging Design
Portugal

Entrant Company

M&A Creative Agency

Sub Category

Wine, Beer & Liquor

Fashion Design
India

Entrant Company

Atiksh Entertainment Pvt Ltd

Sub Category

Ethnic Clothing

Interior Design
Mexico

Entrant Company

CUAIK ARQUITECTOS

Sub Category

Restaurants

Interior Design
Portugal

Entrant Company

stu.dere - Oficina de Arquitectura e Design

Sub Category

Commercial