United States   |  2020

Kona Pink

Entrant Company

Liquified Creative

Category

Packaging Design

Client's Name

American Breast Cancer Foundation

Sub-Category

Non-Alcoholic Beverages

Kona Gold’s Hemp Energy Drink, Kona Pink, was designed by Liquified Creative in collaboration with Kona Gold Solutions and the American Breast Cancer Foundation. The overall design aimed to reflect both the unique Pink Grapefruit flavor of energy drink as well as the messaging and purpose of the initiative. Kona Gold timed the launch of Kona Pink to coincide with Breast Cancer Awareness month in October in order to have the most impact on raising awareness about breast cancer. A portion of all proceeds from each Pink Grapefruit case sold will go to the American Breast Cancer Foundation to help provide financial assistance for breast cancer screenings, education, and support services to individuals who are uninsured and underserved.

Credits

Creative Director/Liquified Creative
Shawn Noratel
American Breast Cancer Foundation
Kona Gold Solutions, Inc.
More Silver Winners
Product Design
Italy

Entrant Company

Tommaso Di Pierro

Sub Category

Other Product Design

Interior Design
United States

Entrant Company

THE EXHIBIT COMPANY

Sub Category

Exhibits, Pavilions & Exhibitions

Interior Design
Taiwan

Entrant Company

Door Space Design

Sub Category

Residential

Product Design
Taiwan

Entrant Company

Chung Yuan Christian University

Sub Category

Furniture