2024 | Professional

MUSE Design Awards Gold Winner

KAZUKOIN Ice Cooling Belle Waist Anti-UV Clothing

Entrant Company

Shenzhen KAZUKOIN Technology Co., Ltd.

Category

Fashion Design - Travel Accessories

Client's Name

KAZUKOIN

Country / Region

China

The KAZUKOIN Ice Cooling Belle Waist Anti-UV Clothing is a groundbreaking addition to the world of slim-fit outerwear, boasting distinctive features that enhance the summer wardrobe experience.

Crafted to ward off harmful UV rays and deliver an immediate cooling sensation, this anti-UV clothing stands out in the slim-fit outerwear sector, where instant coolness is a rarity. Elevate your comfort during scorching summer days with the KAZUKOIN Ice Cooling Belle Waist Anti-UV Clothing, providing not only sun shielding but also a touch of sophistication to your silhouette.

In a market where slim-fit sun protection apparel is scarce, KAZUKOIN takes the lead with a garment that not only complements but enhances the female figure. Featuring princess lines and a subtly raised hem design, this sun protection jacket accentuates the waist-hip ratio, creating a visually slimming and flattering effect.

Compliant with national textile standards (GB/T 18401), the product's yarn incorporates shading silk, offering superior sun protection and a refreshing feel when worn. The addition of additives to the yarn's end effectively blocks heat, ensuring a lasting cooling sensation, especially in sweltering weather.

Beyond functionality, the KAZUKOIN Ice Cooling Belle Waist Anti-UV Clothing is a fashion statement inspired by the current market trend of loose and shapeless sun protection clothing. KAZUKOIN aims to redefine the genre, blending aesthetics with sun protection. The meticulous design includes princess lines that contour the body, enhancing its curves, and a unique hem design at the waist and hip, visually elongating the legs and creating a slimming effect.

The design philosophy of the KAZUKOIN Ice Cooling Belle Waist Anti-UV Clothing revolves around providing women with a sun-protective and comfortable garment that doesn't compromise on aesthetics. KAZUKOIN's dedication to combining sun protection, comfort, and style culminates in a piece that not only safeguards against UV rays but also accentuates the natural beauty of the female form.

Credits

KAZUKOIN
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