2024 | Professional

MUSE Design Awards Gold Winner

WE NEW DO . RAIL IN

Entrant Company

MID DESIGN

Category

Interior Design - Restaurants & Bars

Client's Name

WE NEW DO

Country / Region

China

In the world of food, WE NEW DO beef hotpot with its unique taste and cultural deposits, conquered the hearts of countless diners, the original way of cattle "designer and founder of the Design Xu Simin, as a veteran player with its keen market insight and unique business thinking, leading a" design + business " revolution.


The role of design in business cannot be ignored. Whether it is shaping brand image, improving user experience, innovating products and services, or reducing costs and leading the trend, the commercial value of design plays a key role in every link of the enterprise. In this ever-changing market environment, enterprises that are good at using design power will gain a huge competitive advantage and become a key factor in business success.


The actual case of "Original Cattle Road", proves that the design gives new life and commercial value to WE NEW DO beef hotpot. Through precise market positioning and brand building, WE NEW DO‘s culture is pushed to a broader stage. The success of WE NEW DO not only proves the commercial value of design, but also intuitively reflects that the perfect combination of design and business is the core competitiveness of the future catering track.

Credits

THE FOUNDER/CHEIF DESIGNER
VISON XU
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