2024 | Professional

MUSE Design Awards Gold Winner

12 Chinese zodiac mooncakes

Entrant Company

Chen Xiaoying

Category

Product Design - Other Product Design

Client's Name

Country / Region

China

The mooncake features innovative design with a unique pastry shape, emphasizing the expression of texture and artistic charm. Each mooncake carries a distinctive and auspicious meaning, closely aligned with the self-assured spirit of Chinese culture.

Every zodiac-themed mooncake conveys profound symbolic meanings. The Rat symbolizes auspiciousness and wealth, nurturing all things with prosperity and vitality. The Ox signifies soaring ambition, hard work leading to wealth and favorable weather. The Tiger embodies strength and courage, warding off evil and ensuring well-being in all directions. The Rabbit represents gentleness and longevity, transcending nature and embracing everlasting life. The Dragon, majestic and divine, punishes evil and ensures the peace and prosperity of the nation. The Snake, with its beauty and flexibility, conquers challenges with a resilient and unwavering spirit. The Horse, dynamic and powerful, gallops toward success with courage and determination, ensuring continuous vitality. The Goat symbolizes a bountiful harvest, harmonious and benevolent, bringing prosperity and wealth. The Monkey, agile and free, dispels evil spirits, ushering in joy and happiness. The Rooster, heralding the dawn, symbolizes stability at home and harmonious reunions. The Dog, intelligent and loyal, brings all-season well-being and peaceful tranquility. The Pig, a symbol of good fortune, happiness and contentment, embodies a peaceful and abundant life.

These designs fully showcase the cultural richness of the mooncake product, offering profound cultural connotations and warm wishes for the Mid-Autumn Festival in a unique and meaningful way.

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