2024 | Professional

MUSE Design Awards Silver Winner

All-in-one Oolong Tea - Sustainable Packaging

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Sustainable

Client's Name

Country / Region

China

Global warming is the result of human actions. "Carbon" is the natural resources composed of carbon elements such as oil, coal and wood. The more use of carbon, the more production of carbon dioxide, the main culprit of global warming. Along with human activities, global warming is changing people's lifestyle, bringing more and more problems. Therefore, the design of this eco-friendly packaging also has the significance of reducing carbon dioxide emissions to protect the ecological environment. With eco-friendly and environmental protection as the purpose of this packaging, the shape is octagonal and the interior design is novel, accompanied by a pleasing unboxing experience. One-paper-folding shaped makes the overall design simple, elegant and practical. With good protection, this design can be used as tea packaging. The overall package is all-in-one structure, so it can be flatly shipped and easily packaged, contributing to reducing transportation space. Through the clever structural design, namely, interlocking folding, zero glue, and green and environmental, this packaging can be recycled. The outer box and inlays of this packaging are folded together. Specifically, the inlays are designed into the shape of tea, which is very delicate and ingenious. Different from the generally traditional tea packaging, this unique design has a high degree of brand discrimination. Using light, degradable, recyclable and low-cost kraft cardboard as packaging materials, this packaging achieves reduction and lightweight in structure, increasing the potential for added value of packaging. In this way, this packaging not only reduces the consumption of raw materials and processing costs, but also indirectly alleviates the pressure on the environment, which is in line with the current theme of "green and sustainable development road".

Credits

Feng Lin
Ren Chen
Wenhao Zhu
Lili Wu
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