2024 | Professional

MUSE Design Awards Platinum Winner

Pure Infusion.Mellow Taste

Entrant Company

Yì Zhe Design

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

Taiwan

Pour some amber liquor with crystal ice cubes, and let the rich scent brim into each corner. As the pendant light turns low, the starry glitter against the murky ceiling invites people to leave their hectic lives and drink under the mesmerizing night sky.



We used layering various colored cube frames to deliver an image of liquor with floating ice, presenting the liquor retail business. Black and white as dominant color schemes match a warm timber tone to feature contrasting interest with a balmy touch.

Respectively, we contributed to a cozy business space for the customers indulging in the view more than alcohol.



Distinguished rose gold and silver cube frames above the entire space. The gradient color palettes reveal an image of ice floating on the liquor and then identify the aim of the business space. The imposing creativity presents that fine liquor is processed through distilling over time. Furthermore, the adequate lighting design with dimmers incorporating small light bulbs in the frames, pendant lights, and under-shelf linear lighting renders a starry night sky to the customers.



We arranged the reception desk, a long table, and seating furniture in the center, surrounded by display shelving to shape a smooth traffic pattern for shopping. A low counter enhances the attendant staff’s work in response to good customer service. The lounge section provides tasting and dining functions and a conference room with a projector and screen. Additionally, you can share experience and knowledge with sommeliers and friends in the seating area at the end, enjoying a salon-like ambiance.



We create a delectable space to enhance business communications, allowing a homecoming feel and free shopping. It is a pleasure to see all the attendant staff, sommeliers, and customers enjoy their shared interest in the expansive open layout that achieved our brand concept of “interaction emphasis.” Additionally, we exploit F1-graded low-formaldehyde materials to set up all display shelving, and the removable modular furniture facilitates relocation in the future.

Credits

Design director
PENG CHUN CHUNG
More Platinum Winners
Product
2024
MUSE Design Awards -  Arrakis-001 electric bicycle

Entrant Company

Hangzhou Hotdesign group Co.,Ltd

Category

Product Design - Outdoor & Exercise Equipment

Concept
2024
MUSE Design Awards - Generative AI video editing platform - OpusClip

Entrant Company

UXpie design consultation LLC

Category

Conceptual Design - Technology

Interior
2024
MUSE Design Awards - ROYAL ONE CLUB HOUSE

Entrant Company

Kris Lin International Design

Category

Interior Design - Mix Use Building: Residential & Commercial

Packaging
2024
MUSE Design Awards - Fenghuanian Baijiu

Entrant Company

Sichuan Tianfu Baixinglong Creative Packaging Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor