2024 | Professional

MUSE Design Awards Silver Winner

Auk - the revolutionary new indoor smart garden

Entrant Company

Auk Eco AS

Category

Product Design - Eco / Green (NEW)

Client's Name

Country / Region

Norway

Introducing Auk: The award-winning and best-selling indoor smart garden from Scandinavia





By controlling light, water, and nutrients with our unique EverGrow-system™, Auk can grow up to 150 bags of herbs a year on autopilot. No green fingers needed!





With Auk, you simply start up, plant your seeds, and then enjoy fresh herbs from your kitchen counter - all year round. Auk is also the first open-air indoor garden, where you can use any seeds and plant cuttings just like in a regular garden.





Born in the arctic climate of Norway, Auk has become a #1 best seller in record time and is now present in over 30,000 homes throughout Europe, the UK, and the USA. Auk has been nominated best-in-test and praised for its unique looks and functionality.





With its sleek and iconic Scandinavian design, Auk combines beauty and practicality. Its low profile, harmoniously blending Norwegian raw aluminum, European locally sourced wood, and bioplastics, makes it a stylish addition to any home. In addition, customers can choose between Pine or Walnut wood to match their existing interior.





Auk is also made as sustainable as possible. It's produced in Europe using local, sustainable materials. To further minimize climate impact, they are shipped in plastic-free, 100% recyclable packaging. We also recover used Auk units and recycle them for a more circular supply chain.





Auk represents a significant advancement in vertical farming, with our unique EverGrow-system™ that consumes 90% less water and close-to-zero electricity. Auk inspires a healthier lifestyle and reduces food waste by allowing users to grow what they need, when they need it, with little-to-no effort. Our mission is to accelerate the adoption of vertical farming.





With 30,000+ units already enhancing homes around the globe, Auk has proven its value and popularity. It's slowly changing the way people think about home food production, offering a beautiful and sustainable alternative. The future is green - and now we’re paving the way.

Credits

Inventor
Marius Aabel
Industrial designer
Jostein Robstad
Developer
Eivind Hyldmo
CEO
Didrik Dimmen
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