2024 | Professional

MUSE Design Awards Silver Winner

Chinese-style Series

Entrant Company

ERAL FASHION

Category

Fashion Design - Textile & Materials (NEW)

Client's Name

Country / Region

China

The inspiration for the Chinese-style Series originates from the profound culture of Chinese tea ceremony, aiming to seamlessly blend traditional Eastern aesthetics with modern sun protection functionality. Designers ingeniously incorporate Chinese elements such as stand-up collars and back button closures, integrating Eastern classics with contemporary fashion, to create sun protection shirts that not only appeal to Chinese aesthetics but also possess practical functionality.

The shirt adopts a stand-up collar design with smooth lines, showcasing the restraint and elegance of the East. The back closure features button details, not only lending a unique and stylish appearance but also accentuating the wearer's body curves, presenting a well-defined silhouette. In terms of overall tailoring, it adheres to ergonomic principles to ensure the style fits the body comfortably.

Regarding color, this shirt draws essence from Chinese tea culture, with brown hues inspired by oolong tea and pu'er tea, emitting a deep tea aroma. Material-wise, it utilizes lightweight and breathable special woven fabrics with double-sided horizontal stripes, providing not only sun protection but also antibacterial properties. Additionally, the fabric forms an air isolation layer when in contact with the skin, blocking external heat and maintaining a cool and comfortable wearing experience.

While maintaining the essence of Chinese design, this shirt emphasizes the development of practical functionality. The lightweight fabric not only caters to summer outings but also offers sun protection, effectively shielding the skin from UV damage. Furthermore, the shirt incorporates antibacterial properties, providing wearers with a healthier and safer wearing experience.

Both the fabric and accessories have passed national quality inspection standards, and the sun protection index and antibacterial functionality have undergone rigorous testing to ensure excellent quality. The production process is strictly controlled by digital factories, with review mechanisms in place at every stage, ensuring the quality and stability of the finished garments.

Credits

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