Mavrica Project

The research and development team of Mavrica Project has crafted a series for fragrance packaging with a deep understanding of color and scent psychologies. This design ingeniously blends color and aroma to create a personalized emotional experience, forging an evocative connection with each user.
A standout feature of this packaging design is a unique aroma chromatogram, which fuses a color spectrum with a fragrance wheel in a minimalist style. For example, the scent of Green Plant is matched with a low-saturation color scheme of yellow and green. Its subtle color gradient conveys the refreshing nature of this scent, creating a connection between what users see and smell. The brand logo, transformed from the "%" symbol, highlights Mavrica Project's commitment to rigorous quality control in both products and ingredients. The sleek curves in the pattern design represent the diffusion of scents, turning their intangible spread and changes into a visible form. This innovative approach elicits unique emotional responses from users, enhancing their sensory experiences and setting an evocative atmosphere. The vibrant, dynamic color waves, tailored for each fragrance note, make the products stand out and leave a lasting impression on consumers.
More than just a sensory experience, this fragrance series aims to encourage a profound dialogue between users and their inner selves, evoking their emotions and motivating them to positively embrace those feelings. By blending color and aroma, it invites users on a journey that touches the heart and nurtures the spirit.