2024 | Professional

MUSE Design Awards Silver Winner

Simpcare Christmas Box For Men

Entrant Company

Simpcare

Category

Packaging Design - Beauty & Personal Care

Client's Name

Simpcare

Country / Region

China

The packaging box of men's skincare products takes Christmas as its design theme. It has undergone a transformation in various aspects, including form, interior packaging, and material selection, all while maintaining a simple yet elegant appearance. These changes make the box both intriguing and practical, setting it apart from its counterparts that remain confined to a single dimension. With its distinctive shape of a Christmas tree, refreshing colour palette, and lively illustrations, this packaging evokes a joyful mood akin to celebrating the holiday.

The illustration design is inspired by 'The Dance,' a masterpiece created by the French Fauvist painter Henri Matisse in 1909. This painting captures the exuberance and vitality of a dance scene with its vibrant, bold color palette and fluid lines, reminiscent of the festive and warm atmosphere unique to Christmas. Building upon this inspiration, the box takes the shape of a Christmas tree and is adorned with figures engaged in chase and dance. Adding to its allure are elements of guitars and basketballs, selected to resonate with male users' interests. These elements radiate dynamic energy and joyous Christmas ambiance, all while maintaining a distinct masculine style.

Staying true to the festive design theme, the box is designed with separate layers inside. Besides the practical benefits, such as easy access and damage prevention, this design also adds a special touch to the unboxing experience. Opening each layer will reveal different skin care products, evoking excitement and anticipation akin to unwrapping a Christmas gift filled with surprises.

Credits

Shichao Liu
Simpcare Design Center
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