2024 | Professional

MUSE Design Awards Gold Winner

Qiankun Wine Fortress Seasoned Liquor

Entrant Company

Guangdong Shangzeyoufu Creative Culture Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Qiankun Wine Fortress, the repository of Luzhou Laojiao's rich aroma, integrates original liquor storage, cultural presentation, customized experiences, and sightseeing. To enhance the experience for connoisseurs, the Wine Fortress crafts an ultra-premium strong-flavored seasoned liquor and offers Baijiu DIY blending activities, allowing enthusiasts to personally experience the joy of blending.



The bottle cap design incorporates elements of three major mythical creatures in Chinese culture - the dragon, phoenix, and qilin - symbolizing nobility, auspiciousness, and wisdom. The dragon, a national symbol, represents authority and nobility; the phoenix, an elegant guardian, embodies beauty and peace; the qilin, a dazzling mythical creature, signifies auspiciousness and wisdom. This design reflects the excellence of Luzhou Laojiao's quality and the essence of inheriting Chinese liquor culture.



The appearance crafted with inlay craftsmanship, in its intricate details, fully reveals the historical heritage and unique artistry. Gold accessories add an air of luxury and mystery, while the high-transparency crystal makes the liquor sparkle like a gemstone. The perfect fusion of craftsmanship and materials showcases the profound heritage and noble quality of Guojiao 1573.



The gift box design, drawing inspiration from classical garden lattice windows, highlights intricate carvings and graceful forms.Dominated by gold, silver, and black, the three colors complement each other, adding both luxury and a sense of mystery and restrained stability. The badge-style design, combined with elements of Qiankun Wine Fortress, presents a high-end brand image, inheriting and promoting the philosophical essence of Chinese liquor culture.

More Gold Winners
Interior
2024
MUSE Design Awards - HOUSE OF ROHL-Asia Pacific Experience Center

Entrant Company

Mocreat&Co.

Category

Interior Design - Commercial 

Interior
2024
MUSE Design Awards - Showroom for Stacked Villas, Yuelu Mansion

Entrant Company

Wuhan Daomu Space Design Co., Ltd

Category

Interior Design - Residential 

Product
2024
MUSE Design Awards - AiFlow

Entrant Company

Wuhan IDC Industrial Design Co., Ltd.

Category

Product Design - Robotics

Interior
2024
MUSE Design Awards - JINSHANGYIN

Entrant Company

UMA Design

Category

Interior Design - Exhibits, Pavilions & Exhibitions