Connecting Sculpture

The brand, JIALI, was established during the OEM period in Taiwan. The company has become the largest underwear wholesaler in the Taoyuan, Hsinchu, and Miaoli area with a one-stop business model from sample making to mass production to wholesale sales. However, as times progress, "industry and customization" and "wholesale and mass sales" have become antagonistic. The design team connected the brand to the new generation by extracting wholesale-related elements and objects in the space. The intermediary point that changes the single sales method is the counter located in the center, which is also the transition area between the two display areas.



In the display area of the brand "JIALI", the angle steel frames serve as display cabinets. Neon lights serve as the minor highlight, metaphorically representing the localization of the brand. The movable display cabinet is transformed from the stacked cardboard boxes in the store's old venue. Various elements echo the background of industrialization when the company was established.

In the new brand "Classy" area, the designers seek differences from the same and learn from innovation. The metal plate is a metaphor for the company's early growth years, while the curves are a metaphor for modern women's body shape requirements. From visual design to background meaning, it is closely linked to the brand's history and philosophy.