Fenghuanian Baijiu

Entrant

Sichuan Tianfu Baixinglong Creative Packaging Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shaanxi Feng Hua Nian Cultural Development Co., L.td

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 7)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 8)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Fenghuanian Baijiu (Image 9)

About The Entry

This product is a locally distinctive phoenix-flavored liquor from Shaanxi Province, China.

The region earned its name "Fengxiang," meaning "flying phoenix," due to its status as the birthplace of Chinese phoenix culture. The naming of this aromatic liquor is also inspired by this heritage. Local brewing history dates back as far as 3,000 years ago, and we crafted a unique packaging design for the product based on local brewing practices and the region's historical and cultural significance.