2024 | Professional

MUSE Design Awards Silver Winner

The Nutritional Jigsaw of Childhood

Entrant Company

Ivie China

Category

Packaging Design - Medical

Client's Name

999

Country / Region

China

We've hopped on board the packaging design project for Children's Calcium Carbonate and Vitamin D3 Granules! Starting from the fun-tastic function of 'pro-nutrition fuel-up,' we're breaking down strategies like it's a playground game. Think about it: plugging those nutrition gaps in kids' growth is like solving a giant puzzle, and what's more fun than piecing together a puzzle? Hence, 'Nutritional Jigsaw' takes center stage to hint at functionality. And guess what? We're not just about business; we're all about branding bonanza! Mixing in some classic brand elements with a fresh twist, we're whipping up a unique IP image to pump up the whimsy and healing vibes, stamping our brand as the cool kid on the block.

Design Proposal:

So, here's the lowdown on our design doodads: we're turning those essential nutrient factors (Ca, D3, CO₃) into funky puzzle pieces, slotting them together to create a rock-solid structure. It's like saying, 'Hey kiddo, only when these three amigos come together can we unlock the ultimate health boost!' And don't forget our red-hot A-shaped IP, standing tall and proud on the bedrock of our nutritional mosaic. Our eager IP's perched on the nutritional puzzle, eyeballing the red height scale like a champ, giving it a playful measure-up. And check this out: the red height scale zone? It's got that classic Anno red vibe, but with a twist—a nod to helping kids reach for the stars and grow strong, packed with positivity and metaphorical muscle.



We're wrapping it all up in kid-approved bright and bubbly hues, with cozy watercolor textures that scream 'fun times ahead!' These vivid and quirky visuals? They're the secret sauce to making medicine time a breeze for the little ones.



With our combo of nutritional jigsaw, red height scale, and snazzy IP imagery, we're serving up a visual feast that's equal parts pro and playful, promising parents a brand they can trust to fuel their kiddos' happy growth journey. And for the kiddos? It's all about soaking up the joy of growing up, one happy moment at a time.

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