2024 | Professional

MUSE Design Awards Gold Winner

Wuliangyun-Bamboo of charm

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

“Wuliangyun-Bamboo of charm”produced in Yibin, Sichuan Province,it is a high-end liquor owned by Wuliangye.The design fully taps the Wuliangye brand gene and integrates bamboo elements to make the product more cultural.

Bottle shape design: The bottle shape is integrated with bamboo and reflected in the way of diamond cutting, which means that the product has a diamond-like carved quality and a straight and upright connotation like bamboo.

Bottle cap design: The bottle cap is divided into two parts, the upper part is inspired by diamonds, and the lower part is inspired by movable type printing, which means the characteristics of “Wuliangyun-Bamboo of charm”, with diamond-like precious quality and traditional brewing technology.

Box design: Continue the brand symbol of Wuliangye transparent acrylic box, and design the edge of the box more rounded, so that consumers feel more comfortable when they touch the product. The transparent box with gold on the material reflects the simple modern style.

Credits

INFINITY STUDIO
More Gold Winners
Product
2024
MUSE Design Awards - JOIWAY-Galaxy

Entrant Company

Hongkong Susu Life Company Limited

Category

Product Design - Hobby & Leisure

Concept
2024
MUSE Design Awards - Baidu Fei Tian Content Portal AI Production Platform

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Conceptual Design - Artificial Intelligence (AI)

Architectural
2024
MUSE Design Awards - Sha Jing Street BoGang GangXia Block Urban Renewal School

Entrant Company

CMAD DESIGN GROUP

Category

Architectural Design - Educational (NEW)

Interior
2024
MUSE Design Awards - Wow This Summer: Fun Summer Promotion Season

Entrant Company

Vivo Mobile Communication Co., Ltd.

Category

Interior Design - Retails, Shops, Department Stores & Mall