2024 | Professional
Entrant Company
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Client's Name
Country / Region
vivo “Wow Summer Fun Promotion” aims to transform retail stores into dynamic, multifunctional spaces that combine entertainment, interaction, and brand experience, going beyond traditional shopping boundaries to deepen customer awareness and affection for the brand. The event is designed with vibrant summer tones, lively decorations, and energetic music to create a festive party atmosphere. Through high-tech lighting, sound systems, and digital screens, the event delivers an immersive experience that sparks customer engagement.
Space Planning
Party Core Zone: Equipped with adjustable lighting, premium sound systems, and interactive digital screens, setting the party vibe.
Product Display Zone: Merges creative scene design with product trial areas, allowing customers to explore new products in a fun setting.
Interactive Experience Zone: Features themed workshops and treasure hunts to strengthen the brand’s connection with customers.
Event Highlights
Themed Workshops: "AI Workshop," "IoT Workshop," and more blend learning with entertainment, showcasing the brand’s technological prowess.
Interactive Experiences: A variety of games and raffles increase customer participation and enhance brand friendliness.
Community Hub: Functions as a neighborhood gathering spot, fostering local connections and building a brand community.
Credits
Entrant Company
Over Quality Design Co.
Category
Lighting Design - Projection / Theater Lighting (NEW)
Entrant Company
Shanghai PTArchitects
Category
Architectural Design - Residential
Entrant Company
LI JIARONG, PENG JIAHAO
Category
Product Design - Animals & Pets (NEW)
Entrant Company
Wei Dou
Category
Landscape Design - Sustainable Development (NEW)