2024 | Professional

MUSE Design Awards Gold Winner

Wow This Summer: Fun Summer Promotion Season

Entrant Company

Vivo Mobile Communication Co., Ltd.

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

vivo “Wow Summer Fun Promotion” aims to transform retail stores into dynamic, multifunctional spaces that combine entertainment, interaction, and brand experience, going beyond traditional shopping boundaries to deepen customer awareness and affection for the brand. The event is designed with vibrant summer tones, lively decorations, and energetic music to create a festive party atmosphere. Through high-tech lighting, sound systems, and digital screens, the event delivers an immersive experience that sparks customer engagement.

Space Planning

Party Core Zone: Equipped with adjustable lighting, premium sound systems, and interactive digital screens, setting the party vibe.

Product Display Zone: Merges creative scene design with product trial areas, allowing customers to explore new products in a fun setting.

Interactive Experience Zone: Features themed workshops and treasure hunts to strengthen the brand’s connection with customers.

Event Highlights

Themed Workshops: "AI Workshop," "IoT Workshop," and more blend learning with entertainment, showcasing the brand’s technological prowess.

Interactive Experiences: A variety of games and raffles increase customer participation and enhance brand friendliness.

Community Hub: Functions as a neighborhood gathering spot, fostering local connections and building a brand community.

Credits

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