2024 | Professional

MUSE Design Awards Silver Winner

Three Chinese

Entrant

Shenzhen Baixinglong Creative Packaging Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

GUIZHOUSANGEHUARENYOUXIANGONGSI

Country / Region

China

About The Entry

Our packaging design embodies unique elements, blending functionality with visual impact and symbolic meaning. Each liquor bottle sports a QR code, granting access to our Dream Fulfillment Program. This simplifies brand engagement, fostering a stronger bond with customers. Angelic symbols and golden wings add elegance, symbolizing our commitment to their aspirations. A knife-cut design on the packaging allows users to easily unfold wings, symbolizing dream liberation. The raised wing design on the glass bottle stands out, reinforcing the angelic theme. The bottle's shape, inspired by document contracts, suggests each purchase is a step towards realizing dreams. These features differentiate our product, enhancing customer engagement and experiences, deepening our emotional connection with consumers.

Credits

Shenzhen Baixinglong Creative Packaging Co., Ltd.
URANUS TEAM
Shenzhen Baixinglong Creative Packaging Co., Ltd.
WEILI TAN
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