2024 | Professional

MUSE Design Awards Silver Winner

Pillow packaging design of UniSleep

Entrant Company

Hangzhou XIVO Design Co., Ltd.

Category

Packaging Design - Other Packaging Design

Client's Name

The Universal Simple Technology (Shanghai) Co.,Ltd

Country / Region

China

UniSleep's pillows come in three different models, which we differentiate using three differentcolors. In addition, our text layout is very rational and functional, with a clear information hierarchythat allows users to quickly understand the product's selling points, models, and usage methods.The overall packaging is very harmonious and has a high-quality feel.

During the design of our pillow packaging, we discovered that consumers had to navigate through at least three layers of packaging, including transportation and product boxes, as well as product inner packaging bags. We recognized that this inconvenience was not environmentally friendly. Guided by our sustainable development philosophy, we combined transportation and product boxes into one and utilized a reusable cloth bag as the pillow packaging. Additionally, we printed product information inside the packaging, eliminating the need for paper instructions.

We use sturdy corrugated paper and internal structure to support the contents. After opening the outer box, the packaging unfolds from the outside to the inside, and consumers do not need to remove the contents from multiple layers of packaging.

Our design is practical and reasonable, using a box type different from traditional packaging, consisting of 3 sides + 1 top/bottom to form the picture. The main product information, such as logo, product name, model, and selling points, are placed on three main pictures for users to quickly understand the product's characteristics and uses.

Credits

Creative Director
Qian Yang
Design Director
Zhao Lingxiao
Designer
Wu Tianru
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