2024 | Professional

MUSE Design Awards Gold Winner

BAIRIMENG-Packaging design for cutting-edge skincare product

Entrant Company

Shenzhen XIVO Design Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Bairimeng Biotechnology (Fujian) Co., Ltd

Country / Region

China

The BAIRIMENG skincare brand delves deeply into young skin issues and creates a "reverse tense" skincare solution suitable for young people. Find a habitat for troubled skin, reverse skin condition, and become the skincare brand that young people want.

BAIRIMENG daydream art facial mask is used to create a unique skin care art for young people with art paint pot+outer bag of color mixing tray+daubing stick brush. Using the partially symmetrical form of inverted top and bottom, drawing inspiration from the time hourglass with implicit inverse tense concepts, adjusting the curvature of the rounded corners and the ratio between top and bottom, and shaping a strong geometric sense of discernment. And continue to use artistic concepts to design fashionable handbags with color palettes, packaging bags, and paintbrush applicators.

Break down the boundaries that constrain one's vision, make the impossible possible, unify reality and dreams, and have a daydream. In the homogenization of the skincare industry, following the logic of artistic branding, establishing a daydream brand style, forming strong brand memory points, becoming the core asset of brand promotion, and subverting the inherent impression of the public on skincare products.

Credits

Creative Director
Jiuzhou Zhang
designer
Songran Yu
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