2024 | Professional

MUSE Design Awards Gold Winner

Tribute to Xinjiang Nut Gift Box

Entrant Company

UFObranding Brand Management Co., Ltd.

Category

Packaging Design - Retail

Client's Name

Country / Region

China

In Xinjiang, a special type of "drying house" exists among minority communities, specifically designed for drying raisins, nuts, and dried fruits. These traditional drying houses embody the unique geographical and climatic wisdom of Xinjiang, giving rise to the distinctive flavors of Xinjiang's specialties. Inspired by this tradition, the "Tribute to Xinjiang" gift box aims to present customers with an authentic feast of Xinjiang cuisine.

Xinjiang's adobe architecture, a gem of ancient Chinese architectural aesthetics, embodies the harmony between humanity and nature. Rooted deeply in Xinjiang's soil, this architectural style intertwines closely with the region's natural environment and climate, epitomizing a beauty that is both understated and profound. The design of this gift box draws inspiration from the adobe architecture, skillfully incorporating its features. Employing natural hues and textures, coupled with minimalist yet rhythmic contours, it seeks to unveil a Xinjiang characterized by its rawness, exoticism, and innate natural allure.

The "Tribute to Xinjiang" gift box series offers three sizes: large (6 cans), medium (3 cans), and small (1 can), catering to various occasions and personalized preferences. Whether for gifting to loved ones or showcasing one's own taste, there's an ideal choice for everyone. These gift boxes, available in different sizes, can be creatively combined to create diverse visual elements. Whether displayed on retail shelves or showcased at exhibitions, they serve as captivating focal points. With their unique design, these gift boxes embody the profound cultural heritage of Xinjiang, attracting attention and allowing people to appreciate its boundless charm.

Credits

Creative Director/Designer
Yalkun·Waili
Designer
Gulambar·Askar
Photographer
Zhen Wei
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