2024 | Professional

MUSE Design Awards Platinum Winner

Xiangyu the Conqueror Vintage-plus Liquor

Entrant Company

HUBEI SHIHUA LIQUOR CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Xiangyu the Conqueror Vintage-plus Liquor is a wine based on the design concept of Chinese Jingchu culture. The bottle's silhouette is shaped like a tripod - a symbol of dignity and power in Chinese history and culture. The pattern is inspired by an element of traditional Chinese opera - the mask of the Overlord of Western Chu. The Overlord's majestic profile is vividly portrayed through concise lines. Black and gold are traditional symbols of dignity. The overall design creates a unique and awesome appearance, accented with several historical symbols, allowing users to visually associate the brewing technique with historical inheritance. This design can evoke users’ association with the rich cultural connotations behind the wine when appreciating the wine bottle, providing a natural and fluid visual experience. At the same time, the word “Overlord” is incorporated into the product name and design inspiration to ensure consistency in the product name and appearance.

Credits

Cao Lubo
Hu Xiaoqiang
Dai Pengfei
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