2024 | Professional

MUSE Design Awards Platinum Winner

Classic Group Creative Hall

Entrant Company

Shandong Dajing Narrative Creative Design Co., Ltd

Category

Architectural Design - Museum, Exhibits, Pavilions

Client's Name

Shandong Classic Heavy Industry Group Co., Ltd

Country / Region

China

Classic Group Creative Museum is centred around the theme of 'Imagination', aiming to guide visitors through a journey of deep thinking through retrospective review, present development, and future anticipation.
The exhibition hall adheres to the design concept of 'Light remodelling - New Vitality'. It has been updated while preserving the original structure, incorporating narrative elements and enhancing interactivity and interest through the strategic placement of installations. The exhibition hall's transition area, named the 'Time Tunnel', functions as a multi-functional buffer space. Flanked by towering exhibition walls, the middle axis symmetry design exudes the aesthetic of harmony and rhythm.
Upon passing through the Time Tunnel, visitors encounter the Prologue of the second exhibition hall. The focal point here is an industrial internet digital display that enables real-time interaction with remote sites via video, showcasing the company's futuristic exploration and technological innovation in steel structure.

The second exhibition hall seamlessly integrates static display and dynamic demonstration using window displays, glass light boxes on the façade, and multimedia LCD screens, creating a visually impactful yet simple and clean aesthetic. From dynamic simulation to digital twin technology and cutting-edge assembly technology, these displays illustrate the entire process from perception to cognition era, conveying the critical role of innovation in propelling society forward.
In the third exhibition hall, a substantial curved wall installation is engraved with the company's vision and purpose. The reflection of a person on the ground and the installation on the wall form the company's logo pattern, symbolizing the mutual growth of the company and its people.

Credits

Design Director/ Shandong Dajing Xushi Creative Design Co., Ltd
Zhenqi Zhu
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