2024 | Professional

MUSE Design Awards Silver Winner

Shihua Divine Liquor

Entrant Company

HUBEI SHIHUA LIQUOR CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Shihua divine liquor is a representative of the Shihua divine range. Its package design not only continues the concept of "Tiangong" (Paradise) in Taoism but also captures the essence of traditional Chinese culture, showing reverence for the law of everything and carrying on the traditional brewing technique. The minimalist, fresh, natural oriental aesthetic style shows exceptional innovation and distinctiveness.

Revolving around the Taoist human image, Shihua divine liquor adopts a tripartite curved structure, showcasing the Taoist concept of "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe." Additionally, this design is not only different from traditional wine bottles but also in line with ergonomics, making the bottle more comfortable to hold when pouring wine. With a traditional Chinese color scheme - azure, it is fresh and elegant and conforms to the Taoist aesthetic concept of "Tao models itself after nature ". Unlike other products in the Shihua divine liquor range, it forms a unique visual symbol. The bottle is made of ceramic, which is clear and transparent. The bottle's silhouette resembles the ripples of flowing wine while revealing the light, clear color and authentic aromatic flavor of Shihua divine liquor.

The cap is rounded on the inside and square on the outside, reflecting the moral of "Round heaven and square earth, on a roll". This meaning imparts the Shihua divine liquor with cultural value and connotation at banquets. At the same time, the bottle is adorned with golden threads, matched with a premium hardcore outer box and a disposable anti-counterfeiting press button design, which speaks to the product's craftsmanship and value.

Credits

Cao Lubo
Hu Xiaoqiang
Dai Pengfei
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