2024 | Professional

MUSE Design Awards Gold Winner

HEGII H-SPACE 2023 Exhibition Hall

Entrant

INSPIRATION GROUP

Category

Interior Design - Showroom / Exhibit

Client's Name

HEGII Sanitary Ware Group Co., Ltd.

Country / Region

China

In the design of H SPACE exhibition hall, we introduce the concept of tour of life aesthetics hall, integrate the product artistry into the visiting line, take the scene experience of Hengjie Sanitary Ware products as the base, put forward the concept of ultimate productization, use the artistic method to throw bricks to attract jade, and use 10% of the context of the product to express 100% of the way of life.

We extracted the design symbols from the sundial, a traditional Chinese astronomical observation instrument, and utilized the concept of "circle" as the core design element of H-SPACE. "Circle" is the softest shape and symbolizes the cycle of all things and nature.

The space extends from the outside to the inside. As the highlight of the entrance space, we use black, white and grey shower heads to form the form of dandelion by connecting them with metal, breaking the traditional formalism and presenting the brand's products in the form of art installations, creating a different texture and aesthetic concept.

Sunlight is the source of growth for everything, and the vitality of the space is also interpreted in the flow of light and shadow. The H-gap on the top of the light and shadow space cuts the light and shadow, and when you look upwards, it is like bathing in the holy light, and your mind will be cleansed as a result.

Traveling to the future laboratory, the brand product R9 will be disassembled one by one, including the mechanical arm, spare parts, embryonic glaze and so on one by one display, high-end intelligent science and technology breath in the space clever flow, a kind of sci-fi aesthetics was born.

From opening up to the outside world, to returning to oneself, to exploring the future. From the spatial dynamic line to the product display, through the temporal logic of wandering experience dynamic line connecting each experience space, gradually strengthen the brand "H" super symbol of lifestyle culture output, to meet the needs of the pavilion.

Credits

Chief Designer
Thomas Tse
Architects
Ashe Wang
Architects
Cade Tang
Renderings designers
Juliet Zhu
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