Genesis Oasis

Genesis Oasis is a concept that pursues a key Korean aesthetic value: the beauty of emptiness. We believe that the "Less is more" design helps users achieve spiritual freedom and find a tranquil mind. In this busy world that we live in, being able to find a getaway and release the stress is the new kind of luxury. The exterior or this luxury cruiser is heavily effected by the Genesis design language, focusing on the two lines.

We used the asian philosophy of "less is more" to design the whole vehicle. Followed by our concept embrace the emptiness, We build up the interior philosophy which is called the "beauty of breathing space". The needs of breathing space embodied the universal longing of people to escape their quotidian world to commune with nature. Inspired by natural geological patterns and the landscape. The form and functions of the interior address the future needs of breathing space and showcase a symbiosis between human, machine, and nature.

The retail experience for Genesis Oasis includes a series of pop-up in cities and installations in wild nature. In order to bring users a tranquil mindset and spiritual freedom, we create two touch points for users - 1. Bring Nature To Urban Life 2. Bring Us To Nature Landscape. The first part of pop-ups are located in big cities, providing people peaceful getaway spots. The second part of installations are spread in wild landscape, melting our Genesis Oasis into the nature. Let nature advertise it, and let us embrace the empitiness.