2024 | Professional
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The inspiration for the packaging design of "SUIYUE ZHIYUE" comes from the wonderful fusion of three elements: hourglass, tea artisans, and the ancient Tea Horse Road. The hourglass symbolizes the passage of time, tea artisans represent the ingenuity of tea craftsmanship, and the Tea Horse Road carries ancient trade history and rich cultural exchange. Combined, they showcase the profound heritage accumulated over time and people's longing for beautiful moments.
As a symbol of time, the hourglass with its flowing sand resembles the passage of years. In the packaging design, we use golden sand as the background, symbolizing the preciousness and passing of time. The hourglass shape cleverly integrates into the overall structure of the packaging, allowing consumers to immediately sense the theme of time and years.
Tea artisans are the inheritors of tea craftsmanship, carefully nurturing each tea leaf and conveying the spirit of ingenuity to the world. On the packaging, we depict scenes of tea artisans picking and processing tea leaves in illustrated form, showcasing their love and dedication to the art of tea. The image of the tea artisan complements the hourglass, expressing the accumulation of time in tea culture.
The Tea Horse Road carries ancient trade history and rich cultural exchange, serving as an important channel for the spread of tea. In the packaging design, we use simple lines to outline the silhouette of the Tea Horse Road, presenting the vicissitudes of the ancient road and the weight of history to consumers. The combination of the Tea Horse Road with the hourglass and tea artisan symbolizes the eternal dissemination and exchange of tea culture in the river of time.
In summary, the packaging design of "SUIYUE ZHIYUE" centers around the hourglass as its creative core, cleverly integrating illustrated elements of tea artisans and the Tea Horse Road, interpreting the accumulation of time in tea culture. This packaging not only possesses a unique aesthetic appeal but also carries profound cultural significance, providing consumers with a visual and spiritual feast.
Credits
Entrant Company
TRANG DUONG
Category
Fashion Design - Wedding Apparel
Entrant Company
Yi'an Decoration Design/Wang Zhen
Category
Architectural Design - Residential
Entrant Company
chad dorsey design
Category
Product Design - Other Product Design
Entrant Company
E.Design(Guangzhou)Co.ltd
Category
Interior Design - Living Spaces