THE SCENT SEEKER SERIES

The packaging design of the SCENT SEEKER SERIES which covers shampoo, shower gel, conditioner and so on is not merely a pursuit of aesthetics but a profound interpretation of the brand's story and philosophy. Amidst the mountains and rivers, the SCENT SEEKER, clad in the attire of a Chinese knight, dons a cape and persistently explores herbs and spices. This is not only a tribute to the founder's unwavering dedication to the fragrance industry over the past decade but also an inheritance of the traditional Oriental craftsmanship. The black and white color scheme, simple yet profound, reflects the loneliness and determination of a knight wandering through the rivers and lakes. The touch of bright color, akin to an unexpected surprise on the journey of exploring fragrances, adds more hues and warmth to the narrative.



The character of the fragrance-seeking knight, featured on the packaging, serves as the brand's visual identity. Based on the image of women from the BaMa Yao ethnic group in Guangxi, the attire incorporates traditional clothing and accessories of the BaMa Yao tribe. Combined with a woodcut-style illustration, the design becomes more exquisite, highlighting the details and beauty of the BaMa Yao tribal attire. The silhouette of the character, adorned with a headscarf and conical hat, intensifies the sense of mystery and the immediate impression of a Chinese knight. The bottle, modeled after the brand's IP, not only embodies the brand's craftsmanship spirit but also symbolizes each meticulously crafted and superb-quality product. The distinctive cape design seamlessly integrates the brand's spirit of exploration and innovation, making each SCENT SEEKER product a carrier of the brand's unique story.



The packaging design seamlessly blends the SCENT SEEKER's journey with the distinctive culture of BaMa Yao Village, creating a visually striking and emotionally resonant image. Key visual elements include abstracted mountains, plants, and characteristic buildings, collectively forming the magnificent scenery of the SCENT SEEKER exploring nature. The composition follows the traditional Chinese painting style, cleverly incorporating the creative expression of shadow puppetry, infusing the entire scene with a mysterious Eastern atmosphere.