Huawei Flagship Store Tianjin Binjiang Road

Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.



The restoration work of the building strictly adheres to the principle of "restoring the old as the old". The designer team carries out necessary structural reinforcement and repair to the historical building "Traffic Hotel" built in 1928, so that it and the surrounding bazaar, Zhejiang Industrial Bank, Huizhong Restaurant together present a picture of the integration of history and modern. Its appearance retains a modernist style, in particular, the delicate foliage decorations below the roof is still regarded as a highly artistic facade treatment. The team carries out detailed material research and matching tests to match the original granitic plaster texture in the building and restore the effect. What's more, the project recreates the historic arcade design based on the original architectural drawings, which elegantly returns the urban space to the public and adds a folksy and warm touch to the entrance of the flagship store.



Inside the building, modern technological upgrades and the integration of intelligent systems ensure the smooth operation of commercial functions and the preservation of the charm of the historic building. Huawei's various products, such as mobile phones, tablets, smart home devices, etc., are displayed in the store, and it will also regularly hold cultural exhibitions and technical lectures, which makes it a technological and cultural landmark in Tianjin and even the whole country.