ServGo

ServGo, a collaborative initiative project supported by the Jacobs Institute for Design Innovation and the BMW Group, aims to revolutionize urban mobility with a sustainable approach. Targeting environmentally-conscious Gen Z and Gen Alpha consumers, ServGo merges autonomous ride-hailing with on-the-go services to redefine commuting experiences. By prioritizing user convenience and enjoyment while reducing energy consumption, ServGo offers a holistic solution to modern commuting challenges.



Traditionally, commuting involves traveling to a destination to access services, resulting in increased fuel consumption and environmental impact. ServGo addresses this issue by integrating services into the commuting journey itself. Through a seamless booking process via the mobile app, users can input their destination and service preferences, receiving personalized recommendations tailored to their sustainability objectives. Once confirmed, users are matched with a ServGo vehicle equipped to deliver chosen amenities en route.



ServGo vehicles serve as mobile hubs of activity, offering a range of amenities and experiences designed to enhance the commuting experience. From wellness activities to productivity tools, users can engage with various offerings while on the move. This innovative approach not only optimizes energy usage but also minimizes environmental impact by reducing the need for separate trips to access services.



Furthermore, ServGo encourages sustainable behaviors through gamification and rewards mechanisms, such as carpooling and shared mobility options. By promoting eco-friendly practices, ServGo contributes to a greener, more sustainable urban landscape.



In summary, ServGo represents a paradigm shift in urban mobility, offering a sustainable solution that prioritizes user satisfaction and environmental responsibility. Through its innovative approach to autonomous ride-hailing and on-the-go services, ServGo sets a new standard for commuting experiences, deserving recognition in the Muse Design Awards.