2024 | Professional

MUSE Design Awards Silver Winner

Xifeng Huaban Wine

Entrant Company

Shenzhen Zhaoyi Brand design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Xifeng jiu

Country / Region

China

This is a series of floral wines with five floral flavors. They are rose flavor, jasmine flavor, osmanthus flavor, chrysanthemum flavor, and mint flavor. The main consumer group is young people. The design style is lively, fashionable, relaxed, and colorful, which sets it apart from other similar products. The bottle shape is simple, each pattern is different, designed according to the shape of each fragrant flower, the simple fiower pattern and fashionable line patterns, the bottle cap color and the bottle label color echo, which is elegant, exquisite, young, and fashionable overall. Explained that youth is colorful, interesting, and meaningful, advocating for people to love life more.



Most of the materials used in this product design are environmentally friendly and recyclable materials.

The launch of this product aims to advocate and cultivate the lifestyle philosophy of young people to live a relaxed,colorful, and environmentally friendly life, to cherish the environment, and to create a colorful environment. At the sametime, it also helped customers win the mainstream young consumer market and enhance the brand's value.

Credits

Creative Director
WAN WEN QIANG
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