2024 | Professional

MUSE Design Awards Gold Winner

Perfect Diary Biolip Essence Lipstick

Entrant Company

Guangzhou Yatsen Global Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

Perfect Diary Bionic Mask Essence Lipstick is a breakthrough fusion of personalized beauty and skin care effects. It not only pursues innovation in product design, but also embodies the brand's beauty philosophy in the packaging design. The appearance inspiration follows the aesthetic characteristics of geometric cube, creating exquisite proportions, and the lightweight aluminum material makes it more compact and portable. Combining the unique logo and monogram, the overall design closely fits the brand's characteristics of exploring women's beautiful moments, which can attract consumers' attention immediately, greatly enhance brand recognition, and make it an innovation, quality and sustainable development in the field of cosmetics. the forerunner.

This packaging celebrates the beauty of women from a unique perspective. It transcends traditional product marketing by shifting towards an inward-outward exploration of beauty. The logo "Perfect diary" on the side and the monogram "记" (which means "diary" in Chinese) on the top continue the brand's aesthetic and design language of perfect diaries. Makeup is portrayed as a powerful form of self-expression for women, empowering them to exude confidence and charm with every moment. The overall design strictly adheres to the use of geometric cubes and precise proportions, depicting the brand's meticulous spirit of scientific research. It promotes the shaping of the brand's cultural image and represents a fusion of commercial strategy and aesthetic creativity.

The brand carefully launches the first bionic membrane essence lipstick, which is the first to pass authoritative verification by dermatological science and the well-known SGS organization. It integrates the functions of lipstick makeup, lip essence, and lip mask, leading the scientific and innovative idea of ​​integrating makeup and skin care. The first patented bionic lip film, BiolipTM, creates a bionic sebum film on the lips. The patented pomegranate peptide complex combines biotechnology to effectively repair epithelial cells and promote collagen regeneration. The color powder micro-snap technology ensures a silky top and high color rendering effect. Advanced scientific and technological beauty capabilities, combined with optical analysis for professional color selection, restore feminine charm.

Credits

Guangzhou Yatsen Global Co., Ltd.
Huang JingFeng
Guangzhou Yatsen Global Co., Ltd.
Sun Hsiang Feng
Guangzhou Yatsen Global Co., Ltd.
Zeng Minxia
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