2024 | Professional

MUSE Design Awards Silver Winner

Hong Kong Housing Society Exhibition Centre

Entrant Company

Oval Design Limited

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Hong Kong Housing Society

Country / Region

Hong Kong SAR

OVAL draws inspiration from a tree to create a warm and vibrant exhibition hall. In nature, a tree symbolises the concept of home or shelter. Similarly, in Hong Kong's public housing estates, trees are an indispensable element of communal spaces where people rest and play in the shade, depicting a harmonious coexistence between humans and nature. Through this imagery, OVAL aims to bridge the gap between citizens and housing policies, preserving Hong Kong's unique housing culture and transforming the exhibition hall into a diverse, organically developing platform.



The exhibition hall centres around a big tree, symbolising the Hong Kong Housing Society's people-oriented approach and commitment to providing quality housing. The surrounding exhibition areas are likened to nutrients, reflecting the Housing Society's efforts in policy and execution to create a better home for residents. The lush canopy represents the thriving citizens who live and work happily under HKHS's care.



To vividly present this concept, OVAL employs various innovative display techniques. The entrance features a captivating light and shadow wall, showcasing the typical decoration of estate corridors and evoking collective memories among visitors. Interactive game machines educate on the concept of "The Housing Ladder" in an engaging way. Immersive LED dome and VR technology provide a comprehensive experience of HKHS's projects. Naked-eye 3D projections and virtual twin interactions focus on HKHS's innovations in construction technology.



An interactive archive showcases HKHS's developmental milestones, resonating with the future vision in the central area—where visitors symbolically participate in HKHS's sustainable development by watering the tree.



The exhibition hall extensively uses wood, greenery, and other natural elements to create a fresh and comfortable visiting environment. The perfect blend of knowledge dissemination and interactive experiences guides the public to pay more attention to and think about housing issues, understanding HKHS's relentless efforts to improve people's living.



Here, people not only feel the warmth of housing policies but also develop a longing for a better home and a passion for its construction. This sense of participation and recognition is the inexhaustible driving force for the sustained development of Hong Kong's housing endeavours.

Credits

Creative Director
Vic Chan
Design Director (Graphic)
Kai Cheng
Design Director (Multimedia)
Kong Hui
Graphic Consultant
Eva Leung
Spatial Designer
Kaitlyn Leung
Senior Graphic Designer
Karina Li
Senior Multimedia Designer
Adrianne Chong
Project Director
Frankie Fung
Project Manager
Klorence Wong
Senior Project Executive
Tiffany Lau
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