2024 | Professional
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In the competitive pet food market, emphasizing strengths clearly with eye- catching manner is crucial when new product to be launched.
Through packaging design, Nutro needs to translate its brand philosophy, formula highlights and nutritional technology into visual that Chinese consumers can easily understand.
In this project, based on local insights with dive into pet owners' psychology, we unfold the story starting from depicting the desire of cats for natural ingredients.We created single-minded presentation methods to well meet market and consumers’ needs, thereby enhancing the product's market competitiveness.
Credits
Entrant Company
Morrisette Packaging
Category
Packaging Design - Animals & Pets
Entrant Company
Memoize AI
Category
Product Design - Lifestyle
Entrant Company
FL+Design
Category
Interior Design - Living Spaces
Entrant Company
Guangdong Voion Eco Packaging Industrial Co., Ltd.
Category
Packaging Design - Wine, Beer & Liquor