2024 | Professional

MUSE Design Awards Silver Winner

Scientific nutrition limited gold coin gift box

Entrant Company

BYHEALTH Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

BYHEALTH Co., Ltd.

Country / Region

China

This is a limited edition gold coin gift box released during the Asian Games and Mid-Autumn Festival.

By-health is a leading brand of dietary supplements and a supplier of nutritional supplements to many professional sports teams. The Mid-Autumn Festival is one of the most important traditional festivals in China,and the 2023 Asian Games just around the time, the company launched the limited-edition gold coin gift box in order to boost its brand reputation and help promote its products. The gift box adopts a special dynamic structure, when the gift box is opened, the commemorative gold coin will rise slowly along with the three-dimensional paper carving in the form of athletes, and the soft warm light will also be lit up. The opening process is gorgeous and full of ritual, making the commemorative gold coins even more precious. The gift box conveys the brand's identity as a nutritional supplier for many professional sports teams, which conforms to people's enthusiasm for sports events and echoes the warm atmosphere of the festival, which is deeply loved by consumers.

Credits

Creative Director
Darren Chan
Designer
Xiaohong Lin
3D Designer
Xiang Yuan
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