2024 | Professional

MUSE Design Awards Silver Winner

NAD+/AMPK

Entrant Company

Zhenzhiyong Brand Consulting(guangzhou)Co.,Ltd

Category

Packaging Design - Medical

Client's Name

Qiao Gori Biotechnology(Guangzhou)Co.,Ltd

Country / Region

China

The traditional pairing of gold and Tiffany blue in this packaging design denotes a degree of medical-grade care. The calming strength that Tiffany Blue exudes contrasts with the glittering gold embellishments, highlighting the product's dedication to excellence and professional, opulent appearance. The product's tactile and visual appeal are further enhanced by the tactile film used in the exterior packaging, which also features excellent hot stamping methods in silver and gold. The second-highest peak in the world, K2, often referred to as Mount Godwin-Austen, served as the idea for the packaging's design. In addition to representing the pinnacle of the mountain, the triangle at the bottom of the package also conveys our support and reverence for life. The dual-door opening mechanism makes it simple to access the contents and gives the impression that you are opening a treasure trove under the stars to discover its mysteries. In addition, it has the appearance of hands holding the light of life, demonstrating the brand's dedication to deep feelings of wellbeing and concern. K2's brand design deftly blends the letters "K" and "2," standing for both Mount Godwin-Austen and the 12 key indicators identified by scientists studying anti-aging. Each of these 12 distinctive supplements carries the brand's deep expertise and dedication to health, having been particularly produced based on scientific research. The brand's core philosophy is shown through the overall simple yet elegant package style, which uses a minimal design language to highlight the brand's distinctive international appeal in both Eastern and Western markets. Similar to the imposing fortitude of Mount Godwin-Austen, the K2 brand stands for the bravery and resolve needed to face the difficulties of aging. It serves as a reminder that staying healthy and vibrant is an adventure worth taking, no matter the setting or age. By utilizing cutting-edge research findings and scientific aging management, K2 makes sure that life's brightness never fades and that people can live fully and vibrantly every minute of their lives.

Credits

Zeng Zhiyong
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