Novus Organics ACV Packaging by Almond Branding

Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before. No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways. A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.



Capturing The Australian Story:

The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India. The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle. The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.



Efficient Verbal Branding: Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone. From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users. The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.



Sustainable & Planet-Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging. We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand. The entire packaging is plastic free and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.



Limited Colour Palette:

The label uses only three colours along with gold foil and white to create a sophisticated and premium look. The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.