2024 | Professional

MUSE Design Awards Gold Winner

ABITO·Life Aesthetics

Entrant Company

UNITE+ DESIGN | CHEN WEN CAI

Category

Interior Design - Showroom / Exhibit

Client's Name

ABITO(Kunming)Whole-house Custom Furnishing Co., Ltd.

Country / Region

China

ABITO is a global whole-house customized furniture brand dedicated to providing modern and minimalist original design furniture products for high-quality families. As a cutting-edge brand of fashionable furniture, ABITO can not only meet the diversified needs of customization for a full range of furniture products, but also take into account the original tone of the brand. It is committed to satisfying people's beautiful expectations and return to their homes by creating a unique aesthetic taste.



After receiving the design commission from ABITO, UNITE+ DESIGN fully investigated and understood the core demands of the client. How to create the "ABITO Home Aesthetics Pavilion" and better display the brand tone and product advantages of ABITO?



Based on a deep understanding and professional judgment of the customer's demands, the design team hopes to reshape the brand image of the "ABITO Home Aesthetics Pavilion" by differentiating it from the traditional display methods of home furnishing products. Through the interweaving of arc, curved, and linear spaces, as well as the use of artistic paint, stone, wood, and other materials, a comfortable, natural, and relaxed home space scene is created. This allows every customer who enters the aesthetics pavilion to feel as relaxed and comfortable as if they were in their own living room or study.



Regarding the space itself, UNITE+ DESIGN has always had different insights and explorations. Design is not absolute, and there are more than one answer. The classic collision between white and advanced gray, with the most pure and concise mass segmentation, demonstrates the concise and powerful personality of the field. On one side is the rational straight line, and on the other side is the changeable curve. Toughness and lightness, order and flaunt coexist, creating a strong tension.

Credits

Project Leader
Chen Wencai
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