GUOMAOSI Canelé Packaging

The core aspiration of the "GUOMAOSI" brand is to employ the art of "food design" to deliver an experience that unfolds from the act of unwrapping to swallowing it down and allowing the lingering taste on the palate to touch the senses, further prompting a rediscovery of the abundant energy and creativity inherent in this island nation. As the "first impression" packaging, 'GUOMAOSI' focuses on eliminating generic standardized formats and overturning the typical dessert packaging by presenting it in a more straightforward and unadorned manner. The emphasis is on creating an anticipation of unwrapping a gift, avoiding the use of plastic packaging boxes that are typically discarded after opening. The packaging is designed to layer surprises, intending to evoke the excitement of unwrapping a present.



Without unnecessary visual icons to distract attention, let your fingertips sense the rhythmic flow of text between concavity and convexity, that’s the subtle greeting and self-introduction of the "GUOMAOSI". As you slide out the fluorescent yellow packaging sleeve, it's precisely the moment when you peer into the beginning of an unknown gastronomic tale. The delicately veiled canelé emerges from the perforated circular card, resembling protagonists poised under the spotlight on a stage. Gaze attentively to see the keywords guide you into the sensory memory of Taiwanese ingredients, prompting at three different flavors of canelés, unraveling their unique characters and contextual stories. Until you overcome the struggle of indecision and choose the first taste to savor, there it is – a tiny internal spark capable of igniting a dazzling thrill.



Within the brand's fluorescent yellow printing, local Taiwanese paper enhanced with special processes like "embossing" and "pearlescent foil" is chosen. The pearlescent foil adds a subtle inner glow, necessitating precise light play for reading. This design also utilizes light and shadow shifts for dimensionality, inspired by a sundial. The canelé's card, subtly revealed in the packaging, serves both as a design element and a practical measure to prevent contact during transport. The printing and paper adhere to food safety standards. Encountering "GUOMAOSI" reveals more than just a sweet bite; it transcends simplicity.