2024 | Professional

MUSE Design Awards Silver Winner

Snow beer Time Train

Entrant Company

CHINA RESOURCES SNOW BREWERIES

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

CHINA RESOURCES SNOW BREWERIES

Country / Region

To celebrate its 30th anniversary, SNOW BREWERIES has launched the “snow beer time train” gift box, which not only is a fine work integrating visual enjoyment and good taste, but also invites consumers to embark on a emotional journey across time and space to again experience classic charm.

The “snow beer time train” gift box draws inspiration from China’s greens trains that carries memories of the old days and is closely related to the brand story. It includes six classic beer types, namely “Shenyang Beer”, “Qianjiang Beer”, “Shengquan Beer”, “Xingyinge Beer”, “Lanjian Beer” and “Taihushui Beer”, and highlights relevant regional cultures, allowing consumers to witness the hardship and glory of SNOW BREWERIES at every step from startup to rapid development.

The overall design takes the vintage green train as the core element, with the mottled body and forward-rolling wheels all revealing the traces of aging and the changes of times. The green grass at the bottom adds a touch of vigor and vitality, suggesting that SNOW BREWERIES is continuously exploring new areas while inheriting traditions. Moreover, the logos of the six classic beer types are ingeniously integrated into the windows, making each window a gateway to the culture of a specific city. In this way, consumers can experience the unique landscape and cultural charm of each city while enjoying the beer. Through such a packaging design, SNOW BREWERIES establishes a deep emotional connection with consumers, helping to continue and spread the brand story.

Credits

Product director/ CHINA RESOURCES SNOW BREWERIES
Qiguang Li
Product design director/ CHINA RESOURCES SNOW BREWERIES
Celine Zhou
Product design/ CHINA RESOURCES SNOW BREWERIES
Xiaowei He
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