2024 | Professional

MUSE Design Awards Silver Winner

Wu Fang Treasure Gift Box

Entrant Company

Shanghai Sunson Brand Planning and Design Co., Ltd.

Category

Packaging Design - Prepared Food

Client's Name

Zhejiang Wu Fang Zhai Industry CO., Ltd.

Country / Region

China

The Wu Fang Treasure Gift Box is a specially designed package for major Chinese festivals. Its appearance features a rich traditional Chinese style, inspired by the gold ingot and using gold as the main color, highlighting its luxurious and noble qualities. In the splendid thousand-year history of Chinese civilization, gold ingots have symbolized not only wealth but also good fortune and prosperity. The Wu Fang Treasure Gift Box is the perfect fusion of this ancient tradition with modern aesthetics.

The product's design showcases unique craftsmanship, integrating embossing and silk-screen printing techniques to delicately present the iconic Wu Fang Zhai Chinese knot. It embodies heartfelt wishes for happiness and fulfillment for each recipient. Each layer of the box cleverly features the vivid red Wufang Zhai logo and product names. These designs, in bright red against a golden background, create a striking visual contrast, making the entire gift box even more eye-catching. The Chinese characters above symbolize wishes for abundant wealth and a life filled with prosperity and harmony for the recipient. Additionally, the outer box is accompanied by a red carrying bag. In Chinese culture, both red and gold symbolize auspiciousness and prosperity, making their combination elevate the festive atmosphere to new heights.

Three-tier food box, each layer is carefully planned to ensure freshness and optimize space utilization, prfect for snacks, fruits, and nuts. This food box emphasizes practicality while showcasing a blend of sophistication and convenience. The iron box comes with a handle for easy carrying, ensuring both protection and convenience for consumers on the go.

This product emphasizes functionality and upholds environmental sustainability and practicality. The overall packaging utilizes tinplate and PVC materials, both of which are recyclable, contributing to environmental conservation efforts. Furthermore, after enjoying the snacks, it can be reused as a storage box, adding convenience and organization to daily life. Through its multi-purpose design, this food box not only enhances dining experiences but also promotes a sustainable lifestyle.



Credits

Design Director
Gui Qiaosong
Art Director
Chen Wei
Designer
Zou Xi
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