2024 | Professional

MUSE Design Awards Gold Winner

Yuquan · Immersing in the Beauty of Harbin

Entrant Company

Heilongjiang Yuquan Distillery Co., Ltd. & Shenzhen Tienciho Brand Creative Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Yuquan · Immersing in the Beauty of Harbin is a series of vivid and visual packaging design inspired by Harbin tourism, showcasing the city's unique charm and character, providing a visual feast. Through the changing seasons of spring, summer, autumn, and winter, each pattern vividly portrays Harbin's natural landscapes, bustling events, and atmospheric ambiance, immersing consumers as if they were strolling through the streets and alleys of Harbin, experiencing its distinctive cultural essence.
Yuquan · Immersing in the Beauty of Harbin adopts the changing seasons as the inspiration for its packaging design, ingeniously linking the colors of the four seasons in Harbin with four thematic elements. From the fresh green of spring wilderness to explore local rare animals and natural ecology, the vibrant fervor of Harbin summer music festival and entertainment, and the romantic architecture and poetic beauty of Katyusha, to the winter wonderland of ice and snow and the Asian Winter Games.
The packaging design of Yuquan · Immersing in the Beauty of Harbin series adopts a rich hierarchical composition of dots, lines, and surfaces, complemented by exquisite detailing traced in gold, conveying a commitment to artisan craftsmanship and reflecting the brand's ultimate pursuit of excellence in quality. The simple bottle body is paired with different color palettes for each season, conveying an appreciation for meticulous craftsmanship. The delicate textures seem to outline the historical course of Harbin, with each stroke bearing the sediment of years and the inheritance of culture, allowing one to sense the rich heritage brought by the accumulation of natural resources and spiritual wealth in Harbin.
Yuquan · Immersing in the Beauty of Harbin is committed to providing consumers with exquisite wine tasting experiences and delightful expectations for travel. Its design inspiration is based on the deep integration of European and Asian styles in Harbin, and its multifaceted and unique fusion provides a creative source for this packaging series. It satisfies visual aesthetics, also fosters your enthusiasm for traveling to Harbin. While savoring the aroma of wine, it feels as if you are in Harbin, experiencing the same enthusiasm presented in different seasons.

Credits

Xu Xianzu
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