2024 | Professional

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Based on the unique ecological context of the region, we take "ecology, education, interaction and experience" as the core concept, refine the core theme of "wandering through the green water", build the exhibition framework of "Oasis in a place", "a beautiful scene" and "a blueprint", tell the story of ecological civilization with "resonance strategy", and take the most common large migratory egret IP "lulu" as the resonance object. Cleverly integrating local ecological advantages, biodiversity and urban green and low-carbon development achievements, the audience will follow the memory and perspective of the natural spirit egret, through the past, present and future of the water town, recall the common harmonious oasis of life, integrate into the ecological construction of the city, imagine the green and shared beautiful future, and realize the triple improvement of thought, emotion and action.
"Turn the blank bird always see, according to the water red lotus fragrance." This is a beautiful memory of harmonious coexistence between man and nature in ancient Chinese poetry. Jinxi as the Yangtze River Delta eco-green integrated development demonstration zone coordination zone, dense water network, fish jumping, frogs singing, birds flying, cicadas singing ecological landscape, make people feel happy. Man and nature live in symbiosis and enjoy each other. We associate the ecological landscape of Jinxi with, "I see how charming the green mountains are, and expect the green mountains to see me as I should." Living under the same blue sky with us, what kind of wonderful world does the wetland spirit who was born in nature and grew up in nature have in his memory? Therefore, we created a resonance object - the natural spirit egret, by it as the host, series layout of the exhibition story line, make the whole exhibition more interesting at the same time, create the emotional resonance of "heaven and earth and I, and all things and I are one", deepen the mission connotation of "man and nature are life community".
Credits
Entrant Company
Yuqi Cao
Category
Conceptual Design - Lifestyle
Entrant Company
NINGBO PLATFORM INC
Category
Furniture Design - Bedding
Entrant Company
Shanghai Yihe Lightyear Design & Planning Co., Ltd.
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Tigresswings Ltd.
Category
Conceptual Design - Exhibition & Events