Curel

Curel's new product, inspired by Chinese philosophy of Yin and Yang and named 'holo' in Greek, creates a harmonious and unified beauty in the bottle design. This product, featuring a white iridescence, conveys Curel's pursuit of high quality and advanced technology, injecting a sense of the future and professionalism into the brand. Kao uses a new laser transfer and labeling technology combined with optical vacuum metallization decoration technology, applied to container design for the first time.

Curel places special emphasis on the gentleness and suitability of the product, catering to the strict skincare requirements of the Z-generation consumers. We meticulously select ingredients to ensure they are friendly to sensitive skin, so that every user can enjoy a comfortable skincare experience. Moreover, we address the impact on self-confidence caused by uneven skin tone and skin texture issues. Through carefully formulated solutions and professional skincare regimens, we help consumers improve these issues and regain their confidence.

Traditional technology was unable to cope with the product's complex three-dimensional surfaces. Therefore, Kao developed laser transfer and labeling technology combined with optical vacuum metallization decoration technology, applied for the first time in container design. This design highlights Curel's pursuit of high quality, advanced technology, and effectiveness. The white holographic theme signifies the pursuit of product perfection. By adjusting the ratio of TiO2 and ZrO2 elements, a more natural and vibrant product color is achieved, providing a better visual experience.

Curel's new product design combines a sense of technology and safety. It employs curves and 'S' curve patterns, cleverly combining circles and squares. The top design emphasizes a sense of technology and safety, while the curved surfaces convey the product's care for the skin, offering a 'care' sensation.

It uses a glass bottle with a hologram effect to enhance the sense of technology and confidence. The minimalist design reflects trust and safety. The transparent bottle makes the product more clear, with the silver pump effect visible, offering a simple, elegant, and technology-rich appearance, demonstrating the brand's high pursuit of quality."